"Born in the midst of the women’s liberation movement of the 1960’s, Kérastase remains a constant champion of women’s strength and individuality. It’s the force behind everything we do as a modern luxury haircare brand. We want you to shine, always, because when you shine, you feel like you can conquer the world.

That’s the feeling Kérastase has put into every bottle of Elixir Ultime hair oil since its creation over a decade ago. This year marks our 60th anniversary as a brand and to celebrate, we are renovating this most iconic product.

Every aspect of the Elixir Ultime is iconic. The iconic bottle, now refillable. The iconic wild camelia. The iconic shine to add to any hairstyle. Our 60th anniversary gives us an opportunity to reaffirm our status as a care-first brand. We understand your desire to care for the earth as well as your hair. So we created a stunning new refillable, recycled-glass bottle—something to cherish and display on the vanity for years to come. A truly durable and long-lasting luxury. The formula itself is the result of six years of relentless research into the development of a new generation of hair oils, with wild camellia as our hero ingredient.

And of course we introduce our new icon, Sydney Sweeney. Sydney distinctly embodies everything the Kérastase woman values—strong, liberated femininity—and immortalizes our motto, You Dare, We Care.

As usual, we’ve created an iconic film to celebrate the new Elixir Ultime. Featuring Sydney in black and white, moving to strains of ‘60s-style Parisian pop, the film captures all the strength, sexiness and sheer excellence of Kérastase, shot by the iconic duo Inez and Vinoodh.

It’s the culmination of our past, present and future—the synergy of luxury, science and strength, all in one beautiful bottle.

With this launch, our spirit shines brighter than ever."